Using a Change Model to Better Gauge Customer Readiness for Change
/If you’re an architect or a high-performance builder, you may not think that you have much in common with behavioral health professionals, but in certain cases you’re doing the same work that we do: getting people to change their behavior. If you’re one of the lucky architect/builders who only gets clients who are 100% motivated to build energy-efficient homes, this isn’t the article for you. If you find yourself frustrated and unsure why a client who seemed really motivated just disappeared, this article might be worth a read.
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